Bring Your Magic to
Webster Park

A free, open air community space in the heart of Alameda’s West End. It’s time to shine!

Apply Now!

Show us what
ya got!

Once a simple parking lot, Webster Park is now a vibrant gathering place for art, music, and community. Inspired by the spirit and resilience of our community, the park aims to bring people together and celebrate the creative heart of West Alameda.

We’re looking for creative, inclusive, and community-driven events that celebrate local culture, wellness, and small business. Whether it’s a one-time pop-up or a recurring series, we welcome your ideas for bringing Webster Park to life.

Live Music &
Acoustic Concerts

  • Vintage + Makers Markets

  • Chalk Walks & Kid Art Days

  • Theatre Companies

  • Outdoor Yoga & Wellness

  • Poetry, Storytelling & Open Mics

  • Pet Parades & Mini Movie Nights

  • Pride Pop-Ups & Día de los Muertos

  • Solstice Celebrations

  • Zine Fests & Record Swaps

  • Plant Pop-Ups

  • Cultural Dance Nights

  • Silent Discos

  • Art Installations

Our History
A woman with bright red hair wearing a shiny green top and shorts singing into a microphone on stage. A man with dark hair wearing sunglasses and playing a guitar is in the background.

WABA Provides

  • Free use for community-centered,
    non-ticketed events

  • Stage, electricity, and limited parking

  • Tables, benches, a port-o-potty and wash station, and trash cans. (bags not provided)

  • Promotional support via WABA’s website, newsletter, and social media

You Provide

  • Event concept + marketing plan

  • Event marketing materials

  • Insurance naming WABA
    ($1M coverage)

  • Set-up, operation, and clean-up

  • Waste removal and recycling

  • Compliance with sound limits
    (no amplified sound past 9 PM)

A sign with a dollar symbol at the top and text about fees for ticketed or for-profit events and waste removal regulations in Alameda.
People shopping for jewelry at an outdoor market stall under a green canopy on a sunny day.
Musicians perform on stage at an outdoor event, with a crowd dancing and enjoying the sunny day, colorful trees in the background, and tents set up for the event.

WABA as Sponsor

All approved events are co-sponsored by the West Alameda Business Association and must include the WABA logo on promotional materials, including:

  • Flyers & posters

  • Social media graphics

  • Event websites & landing pages

  • Signage, programs, and banners

Logos will be provided upon acceptance.

For questions: events@westalamedabusiness.com

Health Permits &
Food Service

  • If serving alcohol, you must secure a Temporary Event Permit from the California Department of Alcoholic Beverage Control (ABC). Provide copies to WABA prior to the event.

  • Food vendors must comply with Alameda County Environmental Health regulations. Provide copies of approved permits to WABA before the event.

Children at a craft table outdoors, decorating cards with stamps, markers, and various art supplies, with some children wearing helmets.

Application & Timeline

Blue circle with a white checkmark inside, above the text 'Submit your proposal' in white.
Icon of a person with a checkmark, indicating review, with the text 'Review allow several weeks' underneath.
Blue circle icon with a checkmark inside concentric circles, and the text 'Confirm details and logistics' below.
Blue circular badge with a magnifying glass icon and a checkmark inside, and text below that reads 'Promote with WABA support'.
Icon of a house with snow in front and a door, on a blue circle background, with the caption "Host your event!"

How to Apply

Option 1: Apply online

Option 2: email events@westalamedabusiness.com

Checklist

Please include:

  • Event name

  • contact info

  • description & goals

  • preferred date(s)

  • estimated attendance

  • marketing plan

  • insurance details

A woman in a denim jacket and neon green shorts making a peace sign and smiling at an outdoor market or fair.